a77bd Privacy
Policy

a77bd is committed to protecting the privacy and personal data of every player who interacts with our platform. We recognise that our players across Bangladesh — from Dhaka and Chittagong to Sylhet, Rajshahi, Khulna, and Cox's Bazar — entrust us with sensitive personal and financial information when they register accounts, make deposits via bKash, Nagad, or Rocket, and engage in betting and casino activities.

This Privacy Policy sets out in full and transparent terms what personal data a77bd collects, the specific purposes for which that data is processed, the parties with whom it may be shared, the security measures we apply to protect it, and the rights that every a77bd player holds in relation to their own personal information.

a77bd processes personal data in a manner that is lawful, fair, and transparent. We collect only the minimum data necessary for the stated purposes and do not retain personal data for longer than is required. We do not sell personal data to third parties for commercial marketing purposes under any circumstances.

For the purposes of applicable data protection law, a77bd acts as the data controller in respect of the personal data of all registered players. As data controller, a77bd determines the purposes for which and the means by which personal data is processed.

All data protection enquiries, subject access requests, and requests to exercise any data right described in this Policy should be directed to the a77bd data protection contact point. Our support team is available 24 hours a day, 7 days a week (BST, UTC+6) via live chat on the a77bd website or by written correspondence to:

Data Protection Contact:
Email: [email protected]
Subject line: "Data Protection Request — [Your Registered Username]"

We will acknowledge all formal data protection requests within 5 business days and aim to resolve them within 30 calendar days of receipt, in line with applicable regulatory standards.

a77bd collects personal data through several channels: the account registration form, ongoing platform use, payment transactions, identity verification submissions, customer support interactions, and automated technical systems. The categories of personal data we collect include:

We do not intentionally collect sensitive categories of personal data (such as racial or ethnic origin, religious beliefs, health data, or political opinions) from a77bd players. In the event that any such data is incidentally disclosed during a support interaction, it will not be processed for any purpose and will be deleted promptly.

a77bd processes your personal data for the following specific purposes. Each purpose is matched to a legal basis, which is detailed in Clause 5 below:

• Account Management: To create, maintain, and manage your a77bd player account, including processing login requests, updating your profile, and communicating account status changes.
• Payment Processing: To facilitate deposits and withdrawals in Bangladeshi Taka (৳) via bKash, Nagad, Rocket, Upay, and other supported payment methods, and to maintain accurate financial records of all transactions.
• Identity Verification (KYC): To verify your identity, age (21+ requirement), and payment method ownership in compliance with our Know Your Customer obligations, and to confirm that you are a genuine, eligible player based in Bangladesh.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, multiple account abuse, bonus exploitation, and any other conduct that violates our Terms & Conditions or applicable law.
• Platform Personalisation: To tailor your a77bd experience based on your gaming preferences, betting history, and location, including recommending relevant cricket betting markets (BPL, T20, IPL), casino games (Pragmatic Play, Evolution Gaming), and promotional offers.
• Responsible Gaming Compliance: To monitor your gaming patterns for indicators of problem gambling, to enforce deposit limits and self-exclusion restrictions you have set, and to proactively reach out if responsible gaming concerns are identified.
• Customer Support: To respond to your enquiries, complaints, and support requests submitted via live chat, WhatsApp, or email correspondence to [email protected].
• Legal & Regulatory Compliance: To comply with applicable legal obligations, including responding to lawful requests from regulatory authorities, law enforcement agencies, and courts of competent jurisdiction.
• Platform Improvement: To analyse aggregate usage patterns, diagnose technical issues, conduct A/B testing, and improve the overall quality, performance, and security of the a77bd platform.
• Marketing Communications: Where you have given your explicit consent, to send you promotional emails, SMS messages, or WhatsApp notifications about a77bd bonuses, seasonal promotions (Eid, Pohela Boishakh, BPL season), and new features. See Clause 13 for full details and opt-out instructions.

a77bd processes your personal data on one or more of the following legal bases, depending on the specific purpose of processing:

• Contractual Necessity: Processing is necessary to perform the contract between you and a77bd (i.e., the Terms & Conditions you agreed to upon registration). This covers account management, payment processing, KYC verification, and customer support.
• Legal Obligation: Processing is necessary for a77bd to comply with a legal obligation, including anti-money-laundering regulations, KYC requirements, tax record-keeping obligations, and responses to lawful authority requests.
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by a77bd, where those interests are not overridden by your fundamental rights and freedoms. Legitimate interests include fraud prevention, platform security, responsible gaming monitoring, and platform improvement through analytics.
• Consent: Where you have given your freely given, specific, informed, and unambiguous consent to a particular type of processing — such as receiving marketing communications — a77bd will process your data on that basis. You have the right to withdraw your consent at any time without affecting the lawfulness of prior processing.

a77bd may share your personal data with the following categories of third parties, strictly on a need-to-know basis and only to the extent necessary to deliver the a77bd service or fulfil our legal obligations:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to process your deposits and withdrawals in BDT.
• Identity Verification Partners: Regulated KYC and AML verification service providers who assist a77bd in confirming the identity and age of registered players.
• Game Content Providers: Licensed game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — limited technical data (such as session tokens and game round IDs) is shared to enable game functionality.
• Technology & Infrastructure Providers: Cloud hosting services, content delivery networks, and cybersecurity partners that support the technical operation of the a77bd platform. All such providers are bound by data processing agreements that prohibit unauthorised use of your data.
• Legal & Regulatory Authorities: Where required by applicable law, court order, or regulatory directive, a77bd may be obligated to disclose personal data to law enforcement agencies, government bodies, or courts of competent jurisdiction in Bangladesh or internationally.
• Fraud Prevention Networks: Shared fraud-detection databases and risk assessment platforms that help a77bd identify and prevent multi-account abuse, bonus fraud, and money laundering activity across the platform.

All third-party data processors engaged by a77bd are subject to appropriate contractual data protection obligations and are required to implement technical and organisational security measures consistent with those applied by a77bd itself.

a77bd uses cookies and similar tracking technologies — including local storage, session tokens, and pixel tags — on the a77bd website to support platform functionality, improve user experience, and gather analytical data about how players use the platform.

The categories of cookies used by a77bd are as follows:

• Strictly Necessary Cookies: These cookies are essential for the a77bd platform to function correctly. They enable core features such as maintaining your logged-in session, remembering your bet slip state, and ensuring secure access to your account. These cookies cannot be disabled without impairing the functionality of the platform.
• Performance & Analytics Cookies: These cookies collect anonymous aggregated information about how visitors use the a77bd website — such as which pages are visited most frequently, session duration, and navigation paths — to help a77bd improve platform performance and user experience.
• Functionality Cookies: These cookies remember preferences you have set on the a77bd platform, such as your preferred deposit method, interface language setting, and responsible gaming notification preferences, so they are retained between sessions.
• Targeting & Personalisation Cookies: Where you have consented, these cookies enable a77bd to personalise your platform experience based on your browsing and betting history — for example, surfacing relevant BPL cricket markets or Pragmatic Play slots that match your gaming preferences.

You may manage or disable cookies at any time through your browser's settings. Please note that disabling strictly necessary cookies may prevent you from accessing certain features of the a77bd platform, including the ability to log in, place bets, or process deposits.

a77bd retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The following retention periods apply:

• Active Account Data: Retained for the full duration of the active account relationship, plus a minimum of 5 years following account closure, to comply with anti-money-laundering record-keeping requirements.
• Financial Transaction Records: Retained for a minimum of 7 years following the date of the transaction, in accordance with applicable financial record-keeping obligations.
• KYC Verification Documents: Retained for a minimum of 5 years following account closure or the completion of the verification process, whichever is later.
• Customer Support Communications: Retained for 3 years from the date of the support interaction, unless the interaction relates to a formal complaint or legal dispute, in which case it is retained for the full duration of the dispute plus 1 year.
• Marketing Consent Records: Retained for the duration of the consent plus 2 years after withdrawal of consent, to demonstrate compliance with consent obligations.
• Technical & Session Logs: Retained for 12 months on a rolling basis, unless flagged as relevant to a fraud investigation or security incident.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.

a77bd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes:

• SSL/TLS Encryption: All data transmitted between your device and the a77bd platform is encrypted using industry-standard SSL/TLS protocols, protecting your login credentials, payment details, and personal information in transit.
• Encrypted Data Storage: Sensitive personal data — including identity documents, financial account references, and authentication credentials — is stored in encrypted form at rest using strong encryption standards.
• Access Controls: Access to personal data held by a77bd is restricted on a strict need-to-know basis. Staff members are granted only the minimum access rights necessary to perform their role. All data access is logged and subject to regular audit.
• Two-Factor Authentication: Privileged internal systems that hold player personal data require multi-factor authentication for all access attempts.
• Penetration Testing & Security Audits: a77bd conducts regular security assessments, vulnerability scans, and penetration tests to identify and remediate weaknesses in its technical infrastructure.
• Incident Response: a77bd maintains a documented data breach response procedure. In the event of a security incident that materially affects your personal data, we will notify affected players and, where required by applicable law, the relevant regulatory authorities, within the timeframe specified by law.

While a77bd applies rigorous security measures, no online platform can guarantee absolute security. Players are also responsible for keeping their own a77bd login credentials confidential and for notifying [email protected] immediately if they suspect unauthorised access to their account.

As a registered a77bd player, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact our support team via live chat or email at [email protected] with the subject line "Data Rights Request":

• Right of Access: You have the right to request a copy of all personal data that a77bd holds about you, along with information about how that data is being used. We will respond to subject access requests within 30 calendar days.
• Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal data held by a77bd. You may also update certain profile details directly through your a77bd account settings.
• Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where the data has been unlawfully processed. This right is subject to our legal retention obligations described in Clause 8.
• Right to Restrict Processing: You have the right to request that a77bd restricts the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.
• Right to Data Portability: Where processing is based on your consent or on a contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on a77bd's legitimate interests. You also have an absolute right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where a77bd processes your personal data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal.

a77bd will not charge a fee for responding to legitimate data rights requests. We reserve the right to request identity verification before fulfilling a data rights request, to ensure that personal data is only disclosed to the account holder to whom it belongs.

The a77bd platform is designed exclusively for adult players aged 21 and above. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes an age declaration requirement, and our KYC verification process is designed to identify and reject applications from underage individuals.

If a77bd becomes aware or reasonably suspects that personal data has been collected from an individual under the age of 21, we will immediately suspend the associated account, delete all personal data relating to that individual, and return any deposited funds to the originating payment method. If you are a parent or guardian and believe that your child may have registered on a77bd, please contact us immediately at [email protected].

a77bd's primary operations are focused on serving players across Bangladesh. However, some of our third-party service providers — including cloud infrastructure providers, game content studios such as Pragmatic Play and Evolution Gaming, and certain fraud prevention partners — may be located in or operate servers in countries outside Bangladesh.

Where personal data is transferred internationally, a77bd ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to the protections described in this Privacy Policy. These safeguards include contractual data protection clauses agreed with all international data processors and, where applicable, reliance on the recipient country's recognised adequate level of data protection.

By registering an a77bd account and accepting this Privacy Policy, you acknowledge and consent to the transfer of your personal data to third-party processors located outside Bangladesh as described in this clause, subject to the safeguards stated above.

a77bd may send you promotional and marketing communications — including bonus offers, seasonal promotions tied to events such as Eid, Pohela Boishakh, BPL season, and ICC T20 tournaments, new feature announcements, and personalised betting recommendations — where you have provided your explicit prior consent to receive such communications during the registration process or at any subsequent point via your account settings.

Marketing communications from a77bd may be delivered via the following channels, subject to your consent preferences:

• Email: Promotional newsletters and offer notifications sent to your registered email address.
• SMS: Short promotional messages sent to your registered Bangladesh mobile number.
• WhatsApp: Offer notifications and platform updates sent via WhatsApp to your registered number, where you have opted in to this channel.
• On-Platform Notifications: In-account messages, banners, and pop-up notifications displayed when you are logged in to the a77bd platform. These may be shown regardless of your external marketing consent status, as they relate to your active account relationship with a77bd.

You may withdraw your consent to receive marketing communications at any time by contacting the a77bd support team via live chat or by emailing [email protected] with the subject line "Unsubscribe — Marketing Communications". Withdrawal of marketing consent will not affect the delivery of transactional communications that are necessary to manage your a77bd account, such as deposit confirmations, withdrawal notifications, and security alerts.

The a77bd platform may, from time to time, contain references or links to third-party websites, payment platforms, or game provider environments that are not operated by a77bd. These third-party environments are governed by their own independent privacy policies and data protection practices, over which a77bd has no control and for which a77bd accepts no responsibility.

When you navigate away from the a77bd platform to a third-party environment — for example, when completing a payment via the bKash or Nagad mobile application — your personal data submitted within that third-party environment is subject to that party's own privacy policy, not this Policy. a77bd strongly encourages players to review the privacy policies of any third-party platforms they interact with in connection with their use of a77bd services.

The presence of any third-party reference on the a77bd platform does not constitute an endorsement by a77bd of that third party's data protection or privacy practices.

a77bd reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing practices, or the services offered on the a77bd platform. The current version of this Policy, together with its effective date and version number, will always be available at https://a77bd.io/privacy-policy.

Where a proposed amendment to this Policy is material — meaning it significantly changes the nature, purpose, or scope of our data processing in a way that is less favourable to players — a77bd will provide advance notice of the change by posting a prominent notice on the a77bd platform and, where practicable, by sending a notification to your registered email address or mobile number at least 14 days before the updated Policy takes effect.

Your continued use of the a77bd platform following the effective date of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any amendment to this Policy, you should cease using the a77bd platform and contact our support team to request account closure and the deletion of your personal data, subject to the retention obligations described in Clause 8.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which a77bd processes your personal data, please do not hesitate to contact our dedicated data protection support team using any of the following methods:

• Email: [email protected] — use subject line "Privacy Policy Enquiry" for fastest routing.
• Live Chat: Available 24/7 via the a77bd platform (BST, UTC+6).
• WhatsApp Support: 24/7 WhatsApp support channel — details available after login on the a77bd platform.

We are committed to resolving all privacy-related enquiries promptly and transparently. If you are not satisfied with the response you receive from a77bd regarding a data protection concern, you retain the right to escalate your complaint to the relevant data protection authority in your jurisdiction.